Wednesday, April 23, 2008

Copywriting, Learning and Tribes

In my job I am using everything I know, everything I have ever learned; but most importantly, I am learning at a pace that I have never learned before...

Right now I am taking online courses of copywriting to be able to work out properly the content for the online platform we will be launching in july 2008.

[ Thanks Ondro for the tip on copywriting :) ]

In one of the websites I researched I found something that triggered and echoed in my mind and my history in AIESEC - still does - so I decided to paste it here...

Go Tribal

Despite our attempts to be sophisticated, evolved beings, we humans are exclusionary by nature. Give someone a chance to be a part of a group that they want to be in—whether that be wealthy, or hip, or green, or even contrarian—and
they’ll hop on board whatever train you’re driving.

This is the technique used in the greatest sales letter ever written. Find out what group people want to be in, and offer them an invitation to join while seemingly
excluding others.

I am still making sense of what it means for me and my past, and due that to my present and future. However I am sure that there is a hidden message that will emerge as soon as I am ready and still enough to grasp it.

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